tools to guide financial decision-making. There's no hard sell for massmutual either, making it a pure content marketing game. Society of grownups related content at hand: society of grownups designed to delight and educate audiences 3. They look to millennials content marketers across industries have been trying to crack the code on how to keep millennials engaged, and in the banking industry (which has traditionally focused on seniors and their wealth management needs ),
this is a change that we will see more and more. “millennials are not only a huge generation in their own right, but they influence other generations. They are early adopters,” bleedorn says. And because they do their research online before making decisions, when they whatsapp number list go to a bank branch, they expect a higher level of expertise, she says. Case study: santander bank last november, santander bank launched a new content marketing strategy aimed at connecting with millennials who could be a few years away from applying for loans. “we wanted to
speak to people earlier in their decision-making process, and wanted our content to be found when they had lifestyle questions,” says c. Decker marquis, senior vice president and chief marketing officer. Digital, social media and multi-channel marketing for santander. [email protected] creates helpful content instead of stories around #banking products, says c. Decker marquis. Click to tweet the content, under the prosper and thrive umbrella, can be found at thehub.santanderbank.com, where a dozen articles are published each month on topics that fall