Did you know that... segmenting your email marketing can increase your open rate by 203% according to Hubspot? Massive cold email marketing campaigns don't work anymore (if they ever did). Now, to get results, you need to reach the right people at the right time. And to achieve this, marketing segmentation is an essential technique, so let's see what it consists of and how to use it. Do you want to improve your email marketing campaigns ?
Click here and get the 1-hour course for free to optimize your emailings and results. Segmentation in email marketing how it helps you generate more individual email list sales and build loyalty What is segmentation in email marketing? Email marketing segmentation is a prioritization technique where we categorize email contacts into different groups based on predefined criteria. In this way, we place people who share similar characteristics in the same group.
Email marketing segmentation makes it easy to personalize campaigns and ensures that all messages are relevant to each subscriber. Since the emails resonate better with the pain points, the wishes and the needs of the subscribers, the level of interaction improves and we manage to increase the percentages of openings, clicks and conversions. There are many different segmentation criteria depending on the type of company and the customer profile it is targeting. For example, we can segment our list based on: Location – Where our contacts reside or the currency they shop in, for example. Gender : This can be a very important criterion or totally irrelevant depending on the sector. Language – If your website contains pages in different languages, it is essential to address your contacts in the language of the page they have converted to.