However, you can become easily frustrated when you find that your customer support team is answering the same questions repeatedly. When this happens, you need to figure out a way to scale your customer support and provide better assistance to your customers. One form to do this is with self-serve customer service, also known as a knowledge base, which is at the heart of data-driven marketing. It is essentially a large library of information email database that specifically relates to your business offerings.
When done right, a strong knowledge base has the potential to improve the overall customer experience while also scaling down your own customer support program. Let’s learn more about it and how you can create one that helps your business thrive. What is a Knowledge Base? What are the Types of Knowledge Base? Why is a Knowledge Base Necessary for Businesses? How Do You Create a Simple Knowledge Base? Wrap Up What is a Knowledge Base? A knowledge base is an online or offline content library that consists of various information regarding a product, service, or even topic.
It is filled with tutorials, guides, and answers to common questions your customers have. It is self-serve, allowing the user to find answers to their questions, and it can be used internally among employees or externally for customers and prospects. Its primary goal is to provide end-users with the information they need to solve a problem they are having without needing to rely on another individual.