One of the phone number list most important tools in content marketing is - without a doubt - the content calendar. It can guide all of your content marketing efforts, bring your strategy to life, and help you stay consistent on your path to positive ROI. While tons of templates and spreadsheets are available for the calendar itself, what advice is available on how to manage a content calendar?
If you're a marketing manager of any kind, you know that calendar management is not for the phone number list faint-hearted. Managing a content calendar goes far beyond logging author names and publication dates. It's about juggling multiple priorities, coordinating many people's schedules, and all the while trying phone number list to find opportunities for good messaging and lead generation. The best way to think of a phone number list content calendar is like a roadmap, guiding you to your goals and pointing out milestones and potholes along the way and trust me, it can be a journey.
Managing a content calendar is somewhere between art and science. With a good understanding of how parts of the phone number list spectrum can work together toward a common goal, your content calendar can soar. Let's take an in-depth look at the phone number list left and right brain elements of managing a content calendar and see if we can better understand the importance of this essential tool.
Having a strategy is sometimes another world than implementing the phone number list strategy. Familiarize yourself with the hockey stick effect. You can see this effect clearly in the chart below. This graph from HubSpot Benchmark Research shows the tipping point of increased inbound traffic, with an upward jolt after 400 total blog posts. Companies that post more than this number receive double the phone number list traffic than those with between 301 and 400 posts. This hockey stick effect states that the more content you post on your phone number list website and blog, the more benefits you receive – more indexed pages, more traffic, and more leads. What does this amount to? More business.
Depending on your scale and resources, your content calendar can be as simple as a bulleted list or an Excel spreadsheet. Or it could be a more robust system that is part of a phone number list content tool or marketing automation platform. The phone number list calendar is your most essential communication tool, so make sure it works for your organization and is easily accessible by anyone who touches on your content marketing strategy.
I had a lot of hunches on what I thought would work for my content marketing strategy over the years. To be honest, the phone number list majority of them were wrong. I've learned that intuition is great for kicking off a new tactic, but I have to pay attention to data to see the truth about what works or falls flat. Your content marketing strategy doesn't have phone number list to be carved in stone. Stay flexible by checking your content's performance and analyzing patterns and trends to adjust strategy if needed.