In this post, we'll explore: What is an email marketing campaign? Effective Email Marketing Campaigns Best Email Marketing Campaign Examples How to Execute an Email Marketing Campaign Let's get started. What is an email marketing campaign? An email marketing campaign is a scheduled series of emails used to nurture leads and current customers with the purpose of encouraging engagement and increasing sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.
Campaigns are an important part of inbound marketing, an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. That's why email is such an important channel. Through email, you're fax number list able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. It's important that an email campaign's recipients have opted in to receive this content and that each piece offers something valuable. FREE GUIDE Email Newsletter Lookbook Tell us a little about yourself below to gain access today: Open form Hi What's your name? First Name John Last Name Smith Hi null, what's your email address?
Phone Numb What is your company's name and website? Company HubSpot Website www.hubspot.com How many employees work there? How many employees work there? Get Your Free Guide Effective Email Marketing Campaigns An email marketing campaign is as effective as its ultimate goal. Here are some examples of different purposes your email campaign may set out to accomplish: 1. Traffic Generation Email Marketing Campaigns effective email marketing campaigns: traffic generation One of the biggest benefits of email marketing? Getting click-throughs to pages on your website. Not only does this boost your referral traffic, but it also drives visitors who’ve already shown an interest in your business, making it more likely that they’ll act once they get to your site.