Have you ever purchased Leads from online Lead Brokers, I have paid over $20 for Insurance Leads that were distributed to 3 or 4 others. Sure it is expensive mailing list to generate Insurance Leads with Pay Per Click if you are using Google or Yahoo but with 2nd Tier Pay Per Click Search Engines you can Build a Massive list for pennies per name.
Here is a simple 7 Step Approach to Build a Huge Opt-In E-Mail List For Pennies Using 2nd Tier Pay Per Click Search Engines Step 1 Identify Your Market You can't hit the target if you don't know what it is. So logically You need to determine mailing list who your market is. My Market might be Life Insurance Leads in Missouri and Illinois. If you sell organic Dog Food your Market might be Dog Owners or Breeders.
If you are a a personal trainer your market might be Body Builders and health conscious people. Step 2 The Shameless Bribe In order to mailing list get people to sign up for your list they need a reason. The best reason is something for nothing (The Shameless Bribe). The easiest way to create a shameless bribe is to search a site like Ezine Articles and compose a list of Articles to give them.