In this article, the author will analyze the B station from four aspects: product, market, user, and function, and put forward some optimization and improvement suggestions. bilibili, also known as Bilibili or Bilibili for short, was founded in June 2009 and developed rapidly within ten years, becoming the No. 1 ACG community in China, gathering a large number of two-dimensional culture enthusiasts. As the influence of the website continues to expand, the user group is no longer limited to ACG enthusiasts, but from the niche to the public. Station B has gradually developed from the original two-dimensional community to a comprehensive bullet screen with PUGC as the content production mode video site. However, in this era when advertising revenue is the main
source of income for video websites, Chen Rui still adheres to the promise of "Bilibili will never have advertisements". Losing the source of revenue from advertising, although station B has more than 100 million active users, the revenue and expenditure phone number list of station B is still in a state of loss. The growth of its main revenue game business has hit the ceiling, but the continuous growth of game operating costs has led to the expansion of losses. However, in the long run, improving user stickiness and loyalty is still the most precious asset of Bilibili. Bilibili needs to continuously adjust and optimize the share of revenue and business to form a new content e-commerce system.
This article will analyze the B station from four aspects: product, market, user, and function, and propose some optimization and improvement suggestions. OS: EMUI 9.0.0 Software version: 5.40.0 Experience device: Huawei P20 pro Experience time: 2019.5 01 Product Analysis 1.1 Product Overview Product name: bilibili Product type: comprehensive barrage video community, pan-two-dimensional community Product slogan: Bilibili – ( ゜- ゜)つロ Cheers~ Product positioning: youth culture and entertainment community Product introduction: Station B is a comprehensive bullet screen video website. Professional video creators (up masters) upload various videos, and attract and precipitate