Google has launched Shooploop, a video shopping app that bears some resemblances to TikTok but takes a much more commercial approach. This project comes from Area 120, a Google department dedicated to innovating and generating new ideas. For advertisers, it can be a new and very effective way to show products to their target audience and simplify the purchase process. Let's find out all its details. Do you want to know how to make your Google Ads campaigns a success this year ? Click here and see the related course.
Discover the trends and news of the Google advertising platform. Google Shoploop what is it and how to buy online What is Google Shoploop? Shoploop is a Google app focused on online shopping , in which users can watch short videos (up to 90 seconds) with demonstrations of different products that are played on a loop. For now, it focuses exclusively on beauty and cosmetic products. shoploop-de-google In the words of its CEO, Lax Poojary: Last individual email list year I was on the New York subway doing field research for Touring Bird, a project I was working on with Area 120. [...] Next to me, a young female traveler was scrolling her device, switching between a social networking application, YouTube and an online store. I was curious and asked him what he was doing. It turns out that she had seen someone promoting a makeup product on social media and wanted to check it out, so she looked at reviews on YouTube to see what she looked like in real life and if other people liked her.
Later, she searched for it on an ecommerce site to buy it. This required at least three different apps or websites to find what she was looking for. And this was the original spark for the new Area 120 experiment we're launching today: Shooploop, a video shopping platform for discovering, evaluating, and purchasing products all in one place. As you can see, this application takes the purchase buttons one step further to integrate the entire process of discovery, research and purchase online . The experience is much more interactive than in a traditional ecommerce , since you can see how the product works in real life in a much more intuitive way.