White Castle is switching up a long-running Coinbase User List Valentine’s Day event that lets people book a romantic dinner given COVID-19 concerns. With restrictions on indoor dining, the chain will transform about 300 of its locations into “classic drive-ins, complete with carhop service,” an announcement said. Customers can book a time for Coinbase User List a socially distanced Valentine’s Day date at the burger chain via the OpenTable website or app. Once guests arrive, the restaurant will direct them to a parking space, where a White Castle employee will take their order and deliver it to their cars.
The “Slider Lover’s Point” event Coinbase User List marks the 30th anniversary of Valentine’s Day celebrations for White Castle. White Castle’s revamped Valentine’s Day activation is another sign of how brands have responded to the pandemic with operational changes that maintain a sense of continuity for consumers. Dive Insight: With Coinbase User List many people seeking reminders of happier days, White Castle is providing a Valentine’s Day experience that does so while helping to distinguish its brand.
The company’s Valentine’s Day tradition started as a joke 30 years ago at a handful of restaurants that transformed their dining rooms Coinbase User List into upscale restaurants with tablecloths, hostess seating and wait service. The concept proved to be popular and enduring, with bookings last year growing 14% to more than 30,000 at White Castle locations in 14 states, Restaurant Business reported. The higher attendance was partly attributable to letting customers make reservations on OpenTable, a service first linked to White Castle in 2018, and a social media campaign promoting the offering.