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reyadhossin1252542
Apr 12, 2022
In General Discussions
Google has launched Shooploop, a video shopping app that bears some resemblances to TikTok but takes a much more commercial approach. This project comes from Area 120, a Google department dedicated to innovating and generating new ideas. For advertisers, it can be a new and very effective way to show products to their target audience and simplify the purchase process. Let's find out all its details. Do you want to know how to make your Google Ads campaigns a success this year ? Click here and see the related course. Discover the trends and news of the Google advertising platform. Google Shoploop what is it and how to buy online What is Google Shoploop? Shoploop is a Google app focused on online shopping , in which users can watch short videos (up to 90 seconds) with demonstrations of different products that are played on a loop. For now, it focuses exclusively on beauty and cosmetic products. shoploop-de-google In the words of its CEO, Lax Poojary: Last individual email list year I was on the New York subway doing field research for Touring Bird, a project I was working on with Area 120. [...] Next to me, a young female traveler was scrolling her device, switching between a social networking application, YouTube and an online store. I was curious and asked him what he was doing. It turns out that she had seen someone promoting a makeup product on social media and wanted to check it out, so she looked at reviews on YouTube to see what she looked like in real life and if other people liked her. Later, she searched for it on an ecommerce site to buy it. This required at least three different apps or websites to find what she was looking for. And this was the original spark for the new Area 120 experiment we're launching today: Shooploop, a video shopping platform for discovering, evaluating, and purchasing products all in one place. As you can see, this application takes the purchase buttons one step further to integrate the entire process of discovery, research and purchase online . The experience is much more interactive than in a traditional ecommerce , since you can see how the product works in real life in a much more intuitive way.
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reyadhossin1252542
Apr 10, 2022
In General Discussions
Did you know that... segmenting your email marketing can increase your open rate by 203% according to Hubspot? Massive cold email marketing campaigns don't work anymore (if they ever did). Now, to get results, you need to reach the right people at the right time. And to achieve this, marketing segmentation is an essential technique, so let's see what it consists of and how to use it. Do you want to improve your email marketing campaigns ? Click here and get the 1-hour course for free to optimize your emailings and results. Segmentation in email marketing how it helps you generate more individual email list sales and build loyalty What is segmentation in email marketing? Email marketing segmentation is a prioritization technique where we categorize email contacts into different groups based on predefined criteria. In this way, we place people who share similar characteristics in the same group. Email marketing segmentation makes it easy to personalize campaigns and ensures that all messages are relevant to each subscriber. Since the emails resonate better with the pain points, the wishes and the needs of the subscribers, the level of interaction improves and we manage to increase the percentages of openings, clicks and conversions. There are many different segmentation criteria depending on the type of company and the customer profile it is targeting. For example, we can segment our list based on: Location – Where our contacts reside or the currency they shop in, for example. Gender : This can be a very important criterion or totally irrelevant depending on the sector. Language – If your website contains pages in different languages, it is essential to address your contacts in the language of the page they have converted to.
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