Jun 18, 2022
In General Discussions
It makes sense to maintain consumers' initial enthusiasm for your content for as long as possible. Furthermore, according to Job Function Email List a 2016 Emfluence study, automated emails resulted in double the open rates and nearly triple the click-through rates of batch emails. This is why using marketing automation to Job Function Email List deliver your welcome message as a series of customer nurturing emails (known as drip campaigns) - is such a powerful email technique. Automatic emails, get 2x the open rate & almost 3x the click-through rate of stacked emails via influence. Click To Job Function Email List TweetFor example, Armed Forces Bank developed a drip campaign that educates customers about its banking products one by one, then tested the performance of this series against a single old welcome email. Job Function Email List Among customers who received the automated drip campaign, the bank found a 20% increase in average. Account balances and a 40% increase in the number of savings accounts opened and achieved a 230% increase in ROI comparatively. Job Function Email List automation-drip-series HANDPICKED RELATED CONTENT: Drip Email Campaigns: How to Job Function Email List Make It Smart and Blunder-Free Request referrals: By looking at various industry benchmarks, Jessica has found an average consumer conversion rate of 10% for referral campaigns.