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Village live Fun & entertainment
Aug 02, 2022
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A few days ago, I also heard complaints from a colleague who became a mother. As soon as her 6-year-old child came home, she shouted, "Mom, I want a little genius watch, my classmates have it!" She also had to Bought a watch for my child. I'm just curious, how did the little genius become so popular among the post-10s group represented by elementary school students? What is its differentiating advantage? Is it sustainable? If you also want to know the answer, you must read it~ 1. Product introduction Let's first take a look at what this little genius watch is. Little Genius is a children's watch launched by BBK, which is aimed at children aged 5-12. It supports precise positioning, voice calls and other functions to meet the control needs of parents. At the same time, in order to meet the social needs of children, Xiaocai children’s smartwatches have successively added social functions such as micro-chat, circle of friends, and adding friends with one touch. The key to its success b2b data lies in the latter - the grasp of children's social psychology. Children often lack the ability to think rationally, are easily influenced by circles, and are greatly influenced by group identification and comparison, and most children need to integrate into the group. Very high, do not want to be excluded, but also hope to reflect the sense of existence by dividing the circle of interest, to find "my own person". Little genius has gradually become synonymous with high-end children's watches. As of February 2, 2022, among 67 brands and 368 categories of smartwatch products, the average product price is 478 yuan. But in comparison, the price of Xiaocai smart watches is much higher, as high as 600 yuan to 2,000 yuan. Functions such as overseas positioning and safe trajectory positioning, word translation, intelligent object recognition, encyclopedia outdoor, Alipay mobile payment, 20-meter swimming-level waterproofing, etc. are increasingly appearing on the little genius watches, and new usage scenarios are constantly being developed. Covering aspects of parental concern such as education, health, and sports.
Why do children born after 10 only love little geniuses? content media
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