Apr 07, 2022
In General Discussions
You and Andrew crossed paths a long time ago at Dropbox, where you were Drew Houston's first marketing employee. Put us in the conference room at the time. Where did you find your first success there? Sean: Drew and I had a good alignment around the end goal. It wasn't just growth, but – with less than 10 people, all engineers – focused on creating a culture of growth and experimentation. It was actually in my contract. I saw Dropbox as something special, even though it was just out of beta. They had done a good job of growing their usability during the private beta, so I just had to understand what was going on both from a data perspective and from a qualitative, survey-based perspective in order to don't break it. I didn't want to jump into this and end up shutting buy email list down something that was working. Within weeks, we had a pretty good idea of what was driving growth, so we worked to amplify those things. Much of the early experimentation at Dropbox buy email list was about integrating Adam: It's interesting that you mentioned the culture of growth and experimentation in your papers when you came on board. To drive this, I'm sure you had to highlight some early wins. What were some of those early aha moments? Sean: A lot of the early experimentation we were doing was on integration. What's interesting about Dropbox is that there are so many paths in this product that the homepage is a minor path. Many people find out about Dropbox by word of mouth, when they're invited to a collaborative folder, or when they share a file. For each path, we needed to understand the user's intent and conduct experiments to reduce friction, increase desire, and lead them to the experience that matched their intent. Fortunately, we had a high success rate from the start. The various parts of the business had not yet buy email list been optimized, so the chances of passing a test were quite high, especially if it was based on research and why people were giving up in a particular place. . I had to work closely with Drew Houston, and it didn't take long for many tests to be conceptualized and implemented by the engineers.We started moving quite quickly towards this great culture of growth and experimentation. When to use a freemium model Adam: A major growth lever for Dropbox and LogMeIn, another one of your stops, was freemium.